Ava's Story

It started as a homeschool project

Ava’s Squishy Factory began as a homeschool project.

Ava was asked to create a business plan around an idea she genuinely loved. She came back with a vision for making and selling cute squishy toys—a colorful little world filled with collectible characters, fun packaging, and surprises that would make people smile.

From there, Ava got to work. She designed her own logo, selected the squishies she wanted to offer, and helped choose the packaging details that would bring the brand to life.

Her first big lesson

What began as a creative learning experience quickly became something even more exciting.

During her first week selling, Ava sold out of every product. It was such a sweet moment to see her idea connect with people and to watch her experience what can happen when creativity, planning, and a little courage come together.

Learning as she grows

Ava is still young, and this business is meant to stay fun, creative, and age-appropriate. As her mom, I’m here behind the scenes guiding the process, helping shape the bigger picture, and making sure there is always room for her to simply be a kid.

Ava’s Squishy Factory is not about rushing her into adulthood. It is about giving her space to explore her ideas, learn through real experiences, and enjoy the process of creating something she is proud of.

Welcome to the factory

Today, Ava’s Squishy Factory is growing into a world of soft collectibles, glittery surprises, keychains, jewelry, bag charms, and tween-friendly finds.

Our first factory machine is arriving at Wiregrass Commons Mall in Dothan, Alabama. Every visit will bring a rotating mix of Signature Squishies, Signature Glitters, accessories, limited drops, and new surprises to discover.

From Ava

“I wanted to create cute squishies and fun surprises that make people happy.”

— Ava

Ava's Story

It started as a homeschool project

Her first big lesson

Learning as she grows

Welcome to the factory

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